NCTC To Offer Free PSAs for VITA and EITC

Want to reach out to your clients in a new and effective way? Of course you do!

NCTC has partnered with Reinvestment Partners to offer our affiliates high-quality, customized Public Service Announcements (PSAs) to promote your services. Check out a sample PSA here:

For the 2013 tax season, we are making seven different PSAs available – all focusing either on VITA services or the Earned Income Tax Credit (EITC). For affiliates, we are able to customize the end of the PSA with your organization’s name and contact info free of charge!

If you’re unsure what to do with these PSAs, we’ve got you covered – NCTC is also pleased to offer a training session on utilizing and leveraging these PSAs into an effective marketing plan.  Attendees will learn:

• how to request a customized PSA
• how to get a PSA on the air in your media market
• how to integrate PSAs into your marketing plan
• Using the corresponding media guide
• Utilizing PSAs to reach other organizational goals
• Requesting/receiving additional technical assistance around outreach or broadcasting

Don’t miss this great opportunity to reach more clients and build your organization’s marketing capacity!

P.S. If you aren’t an NCTC affiliate yet, you can become one for as little as $100 and get access to these PSAs free of charge!

By Dan Fair, Manager of Communications & Member Relations

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